Frontier models for lifelike video.
Creatify Lab is the research team building frontier models for generative video.
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Our family of models:
Creatify Lab builds frontier models for generative video. Aurora and Boreal are our latest models, live today, with more in active research.
BorealBoreal-H3
General video generation built for cost and speed. Comparable output for a fraction of the price, with results in seconds.The best video generation model built for ads. Control how a shot starts, where it lands, and which product and creator references define it.
Aurora 2.0
Turn a single photo and one audio clip into a lifelike talking video. Any language, from your own audio or text to speech.
Proven at scale.
videos generated per month
seconds of video (≈465 hrs)
render success rate
Built like a research lab.
Our team comes from Meta, Snap, and FAIR. We publish what we learn and hold the work to one bar: realism you cannot tell from real.
EXPLORE OUR RESEARCHBoreal is a fraction of the price.
/ second
Around $0.05 for a 5-second clip, roughly 10x cheaper than the lowest-cost competitors.
Cost for a ~5-second video, the average clip length in our study. Aurora bills per second: $0.07 at 480p, $0.14 at 720p.
Approximate list prices for a ~5s 720p clip on fal.
